Mobile app development for online store in 2025

E-commerce is showing impressive growth, and 2025 will be no exception. According to analysts, global e-commerce sales in 2024 reached $6.33 trillion, which is 8.8% more than in the previous year.

In Russia, the trend also continues: as the Association of Internet Trade Companies says, online sales in the first nine months of 2024 amounted to 6.2 trillion rubles, which is 43% more than in the same period in 2023.

The growth of online sales is growing, and the share of e-commerce is increasing in retail sales, so today we decided to tell you how to create an application for an online store to provide consumers with quick access to goods and services.

Development of a mobile application for an online storeWhy shoppers choose to shop online

Why shoppers choose to shop online

The world is changing and online shopping is becoming a way of life for people. Customers choose convenience, speed, and variety. Why waste time traveling to stores when you can order the right product in a few clicks. Let us consider what led to the revolution in consumer habits.

The coronavirus has begun to change the rules of the game

The pandemic has accelerated the development of online commerce. Stores that did not have mobile platforms experienced a drop in sales, while companies with apps adapted. Customers have begun to value services through which you can order goods and services from home. This gave impetus to the mass development of applications for online stores.

People love convenience

Services are a tool that gives customers everything they need. Ordering food, booking services, delivering purchases are done in minutes. Apps with a catalog, filter system, discount notifications and a loyalty program are a godsend for users who don't like going to shopping malls and stores.

Sample application for a shoe store

When it comes to the mobile web version of an online store, it is often not suitable for smartphones due to its non-responsive design, small buttons and links. Such sites don't keep users for long.

Platforms, on the other hand, make shopping easy and fun: the user is fully immersed in the process without being distracted by unnecessary things. There are no annoying ads here — only your brand is in the spotlight. It is simple, convenient and set up for the customer to shop with pleasure.

Saving customer time

Time is our most valuable resource. Developing an app for a store is an opportunity to tell customers: “I value your time.” A functional platform, integration with payment and delivery systems, and personalization of offers create loyalty. Online services benefit from speed: the user selects a product, pays and orders delivery in minutes.

Loyalty programs are like hot cakes for customers

Loyalty programs built into the mobile platform are becoming a lever of influence. Customers love to create personalized offers for them: discounts, reorder bonuses, free shipping.

The introduction of such features will help you stand out in the market and increase business revenue.

In addition, apps have more tools for analyzing user behavior. For example, selecting units that are of interest to the client based on preferences. Place items on the homepage or in the “Cart” section to remind you of possible purchases and increase the chance to complete your order.

How creating an e-commerce app helps businesses

So, are you sure? Not yet? Then we went on to figure out how developing a mobile application for an online store helps businesses expand their horizons.

Attractions new audiences


Mobile devices are becoming a channel for online shopping. Users download apps through Google Play and App Store; if you have an app for Android and iOS, you can access these platforms and find first customers who love shopping online.

Publishing in the App Store and Google Play
The app on all platforms allows you to reach more users

Increases customer returns


Using deep linking technology, direct a user to a specific page of the service via sms, email, clicking on an advertising banner, or even a link in Google search results.

Provides free marketing opportunities


Consumers like to brag about shopping with friends or take advice from loved ones. In the mobile app, you can use sharing buttons and easily share purchases on social media. The bottom line: you'll get new customers without additional advertising costs.

Increases sales


Every year, smartphones are becoming popular for shopping, and desktops are inferior to them in terms of the number of transactions. Customers are more likely and more willing to pay for purchases online. If you want to increase sales, creating a mobile app is a step in the right direction.

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Online store application functionality

To attract and retain customers, it is important not only to offer quality products, but also to create a convenient and fast shopping process. Let's move on to the functionality for buyers and sellers that should be taken into account when developing a mobile application for an online store.

For the buyer

Register


Registration is the first step towards a personalized shopping experience. By creating an account, customers will save their preferences, payment details, and purchase history to make every next purchase easier and faster. Registration will also give you access to personalized offers and discounts, which is always a pleasure!

View the product catalog


Each item is presented with vivid and detailed images, and the catalog structure allows users to quickly find the products they need. The products are sorted by category, brand and price so that the user does not get lost in the range and saves time searching.

Easy filter and search by category


If a customer needs something specific, filters and search are a lifesaver. Filter by parameters: color, size, price and other characteristics, and the system will offer exactly what the user needs.

Online store application functionality
User comfort is an anchor for keeping them in the app

View the product card


Each product card is a mini-online store on one page. Here the user will find not only photos, but also a detailed description, specifications, reviews from other customers and the price. Everything so that the buyer makes an informed choice and does not doubt the decision.

Add an item to your cart and checkout


When the customer finds what they need, they will add the item to the cart and proceed to checkout. This should be an intuitive process so you can easily change the number of items, select options, and add additional items.

Online payment


Include different payment methods: bank cards, e-wallets, and mobile payments. The process must protect transactions so that the user does not worry about data security.

Push notifications


Set up push notifications to inform users about discounts, promotions, or order status in real time. This way the client will not miss the best deals.

Adding an item to your cart and checking out
Sophisticated functionality helps users get used to the simplicity of online shopping

Chat with the seller


It's great if the chat is available 24/7 and allows customers to quickly get answers to questions about stock, availability or delivery.

Ratings and reviews


Ratings and reviews will help create an atmosphere of trust. Customers will be able to draw on other people's experience when choosing.

View your purchase history


Users should be able to quickly return to purchased products, reorder, or track preferences for future purchases.

The ability to deliver goods


Offer several delivery options, such as standard delivery or express delivery. This is necessary for the user to choose the appropriate method and track the package path in the app, receiving notifications.

Customer ratings and reviews
Customer feedback helps improve business performance

For the seller

Creating product cards


A seller should easily and quickly create product cards, add detailed descriptions, images, and specifications. The intuitive interface allows you to instantly edit information, update prices and keep the data up to date.

Chat with a customer


Chat is an instant communication with a client that is always at hand. The seller can quickly answer questions, advise customers on the range, clarify order details and deal with objects.

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Sales control and financial reports


It is important that information about sales, income and expense reports is collected in a form that can filter data by time, category, and region. This will help monitor business performance and make decisions for development.

Inventory accounting and inventory balances


Thanks to information about stock availability and balances, the seller will be able to quickly update information, monitor product shorts or surpluses, manage orders and replenish stocks in a timely manner. This feature will eliminate underdeliveries and sales disruptions.

Steps to create a successful online store app

Now, pay attention! Let's move on to the most interesting part — the process of creating a mobile application for an online store. We listed the points that should be considered when developing.

Discovery phase


We start with analysis: we study what users need and what trends in online shopping are currently in vogue. This will help make an application that will be in demand on the market.

Determining the target audience


Understanding your audience is the basis. Analyze who your customers are: students, businessmen, families with children. By clearly defining the target audience, you will make the interface and functionality as convenient and understandable as possible for them.

Analyzing competitors' apps


A look at what the competition is doing helps you understand what works and what doesn't. Analyze strengths and weaknesses to avoid mistakes and offer customers the best possible.

Analysis of competitors' applications

Defining functionality and writing technical specifications


Consider what functionality the app will have. One-click orders, shopping cart, personal account, filters. Describe the features in detail so that the development team understands what to do.

UX/UI design


Design is a journey that a user takes. Make the interface intuitive, stylish and easy to make the shopping experience a real pleasure.

Development


Now a team of programmers will put all this into code. They will integrate payment systems, make the application fast and secure, and ensure it works on iOS and Android devices.

Testing and fixing bugs


Check every detail carefully, test the service on devices and fix bugs. The app should run smoothly and users should feel that everything is fine-tuned.

Release and store and promotion


Done! Upload your app to the App Store and Google Play and launch a colorful advertising campaign. Now everyone should know that a cool online store with a convenient application has appeared.

Loyalty programs
Make yourself known loud and bright!

App development and support


The launch is just the beginning! Update the app and catalog, add new features, and listen to users to improve the shopping experience.

Would you like to know how much it will cost to develop your project?
Contact us

Would you like to know how much it will cost to develop your project?
Contact us

Would you like to know how much it will cost to develop your project?
Contact us

Would you like to know how much it will cost to develop your project?
Contact us

Would you like to know how much it will cost to develop your project?
Contact us

Conclusion

A mobile app for an online store is a step into the future and an opportunity for businesses to grow and attract new customers. With a user-friendly interface, fast delivery and personalized offers, the store will become a favorite among users.

Professional development is the key to creating a successful product. company Beetrail will be your reliable partner every step of the way.

We create solutions that help businesses grow, adapt to market changes and get closer to their customers. We implement a full development cycle: from concept to publication and support.

Explore our projects and submit a request using the form below. Together we will find the best solution for your needs.

Every successful project starts with the first step. Make it with Beetrail!

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